Using postcards to make an impact
As business owners we’re always looking for the silver bullet to add to our marketing campaign. There are tools in a variety of price ranges and complexities to market your business but one tool that...
View ArticlePostcards – the unsung heroes of marketing
With all the industry buzz-words flying around lately, the simple little postcard seems to have been pushed to the back burner. After all, how could it be expected to compete with the kings of cool,...
View ArticleGetting more from your postcard campaign
You’ve finally got your web site up and running and you’ve been handing out business cards to anyone who will listen to you. Now you’re ready to move up to the next level and one of the most cost...
View ArticleUsing handwriting to get their attention
Do you remember the last time you went to the mailbox? Chances are that you shuffled past the bills, set aside the credit card and mortgage offers and perhaps glanced at a postcard or two but when you...
View ArticleProposed 7.6% postal rate hike
Businesses that utilize direct mail marketing to promote their business will be in for a shock soon due to a proposed rate increase. The average increase is expected to be 7.6% but could be as high as...
View ArticleThe sum of it’s parts…
Does your marketing strategy consist of a little newspaper advertising here, some direct mail there and maybe email marketing from time to time? If so, it’s pretty similar to that of many other small...
View ArticleUSPS rates and sizes
If you do any direct mail marketing, especially dimensional mail, be sure to download this handy PDF of the USPS rates and sizes.
View ArticleWho you are speaks so loudly I can’t hear what you say!
We communicate through a variety of mediums today, each time, painting a picture of who we are. Sometimes it’s accurate, sometimes it’s not. If you’re going to take the time to communicate with...
View ArticleIs that a lump in your mail or are you just happy to see me?
Lately, there has been a lot of buzz about dimensional mail, also known as lumpy mail. Why is that? Advertising has been becoming increasingly less effective because of fragmentation. Consumers are...
View Article
